What You Should Know About GreenWashing

Greenwashing, a word that might be strange and mysterious for you. Surprisingly, it is not a new content or concept. Today’s people have made up their mind that green and clean products have no side effects on human health and they are useful. But the fact is that it is not 100% true. This concept can be understood in a better way via greenwashing. This blog is written, therefore. There’s a lot to cover today. So let’s start it. Now, the main question is what refers to greenwashing? Greenwashing is essentially implying that a company is a more eco-friendly environment. It can make a company appear to be more environmentally friendly than it really is. This process is mostly used in huge and famous brands and marketing campaigns. For a better description, the following examples can help you out:

Using Greenery, Flowers, Plants in their branding
Using Hazy idioms
Contradictory marketing campaigns or promotional qualities that contradict themselves.
Promoting a quality that is inherent in a product.

Is Greenwashing a Bad Idea
The answer can be yes as well as no. it all depends upon the condition. The promotion of wrong information about a friendly environment isn’t a good thing at all. However, it is often said that sometimes greenwashing, though misleading can also prove to be helpful and the right choice. As the consumer becomes more eco-conscious, the greenwashing method helps to give them relief. In other words, the brands will adopt some new qualities for them. One such example of it is the secret’s new Aluminum-Free Deodorant. Even though this deodorant is not good enough for you, but it is an improved Aluminum and is considered as one of the biggest culprits in conventional deodorants. However, the true fact is that most of the marketing campaigns are slapping Natural and Greenery on their products. A few companies and beauty brands that are using greenwashing are mentioned below:

Bare Minerals
Tarte
Lush
Kiehls
Fresh

Methods to Avoid Greenwashing
If greenwashing makes you uncomfortable, disturbing, irritating, or annoying, then you must find methods of avoiding it. Because it can feel really overwhelming to know which companies are or are not greenwashing. Some tips on how to avoid greenwashing are listed below:

Look For Intentional Messaging

:
Companies that use vague claims without any information must be avoided to visit.

Dig Deeper Than Label:
it can be considered as a phrase as well. Just because there are flowers on the label, it doesn’t mean that it is of quality inside as well. Therefore, you must take your diagnosing deeper.

Get Complete Information About a Brand:
don’t trust blindly on any company or brand without getting well-known about it. After processing, if it still keeps a doubt in your mind, avoid it.

Check Out EWG:
it is a good choice for clean beauty products. Additionally, see how the product and brand are holding the safety scale.

Follow the above-mentioned suggestions and become save from Greenwashing, if you wish to.

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